Description
- Bachelor's degree in English, Journalism, Communications, Marketing or a related field.
- Proven experience as a content writer, or copywriter, preferably in a marketing or technology-focused environment.
- Experience in content creation for social media platforms.
- Excellent writing, editing, and proofreading skills, with a strong attention to detai
- Strong research and analytical skills to gather information from various sources
- Knowledge of marketing principles and strategies to create content that drives engagement and conversions.
- Ability to work independently, meet tight deadlines, and manage multiple projects simultaneously.
- Excellent communication and collaboration skills to work effectively within a cross-functional team
- Basic knowledge of graphic design and video editing tools (Canva, Adobe Creative Suite, etc.) is a plus.
- Collaborate with the marketing team to understand product features, benefits, and target audience to develop effective marketing content
- Create compelling and engaging written content, including product descriptions, blog posts, case studies, white papers, brochures, and other marketing collateral.
- Write and edit content that is tailored to different platforms and channels, such as websites, social media, email campaigns, and digital advertisements.
- Develop engaging and creative content for social media platforms (such as Facebook, Instagram, Twitter, LinkedIn) to drive brand awareness, engagement, and audience growth.
- Ensure that all content is aligned with brand guidelines, tone of voice, and key messaging.
- Conduct thorough proofreading and editing to ensure grammatical accuracy, clarity, and consistency.
- Collaborate with cross-functional teams, including designers, developers, and product managers, to create cohesive and visually appealing content.
- Stay up-to-date with industry trends, market developments, and emerging technologies to incorporate relevant information into content.
- Optimize content for search engine optimization (SEO) to improve organic visibility and website traffic in liaising with the Digital Marketing Team
- Assist in the creation and maintenance of content calendars and schedules to ensure timely delivery of marketing materials.
- Generate innovative content ideas and contribute to content creation strategies to enhance brand awareness, engage the target audience, and support marketing campaigns.
Skills
Editing
Content writing
Proofreading
Graphic designing
Video editing
Industry Sector