Description
- Should possess a bachelor’s or master’s degree in a relevant field (e.g., business, engineering, Marketing, Analytics or computer science)
- Related professional qualifications such as CIM, CIMA would be added advantage
- Minimum 5+ years of Business management, CVM & Growth marketing experience in the telecom industry
- Strong communication skills and marketing knowledge in customer communications
- Knowledge on Analytics, AI/ML, Automation & related skills
- Good interpersonal skills & excellent knowledge in MS Excel and MS power point
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- Responsible to develop a comprehensive & effective Churn management strategy to Mobile Business
- Crafting Data insight driven retention strategy using Internal BI Data, Market Research Data & feedback from on ground market visits
- Understand business problems related to Churn, identify customer segments at high risk of churn, and innovate/develop targeted campaigns.
- Identify customer journey gaps related to churn, develop and implement strategies that improve the overall customer retention journey experience.
- Stay up to date with the latest growth hacking trends and tools and apply them to the Dialog Axiata PLC's business
- Experiments using AB testing and identify optimal campaigns to drive retention targets and deploy in production environment.
- Drive downstream push/pull channel automation to execute campaigns and achieve business targets
- Continuous tracking of implemented campaigns to ensure set KPIs are achieved.
- Drive and establish world class AI/ML based automated platforms for churn management process
Skills
Growth marketing
Industry Sector